Psychology of Clothing Colors: Red
Red is without a doubt one of the most important colors in men’s fashion. When worn correctly, the color can be a huge ally for everyone from casual dressers to those who tend to embrace business dress on a regular basis. Learning how to wear red isn’t always as easy as many people think, however; the color can connote a variety of different things, as there are a lot of psychological implications that are associated with red. By learning what red truly means in fashion, however, you’ll be well on your way towards understanding how to wear it appropriately. The following are just a few things to keep in mind when considering red as part of an ensemble, all of which are worth thinking about before putting an outfit together. This article is part of a 10-part series titled “The Psychology of Colors in Mens Fashion“.
The Power Color
If you internalize just one thing about red, it should be that the color is usually considered to be indicative of color. Red as a “power color” serves a very key role in business attire, as it conveys to those whom you work with that you are confident and capable to take on just about any type of job. Utilizing red as a power color is all about wearing in a way that it stands out. As a result, one should never wear red in large-format; small accents are the best way to go about wearing this color in style. The red tie, for example, can be extremely effective, as can a simple red handkerchief. By pairing these with a navy blue suit, you’ll be well on your way towards making red a more integral part of your overall look. There is a reason why politicians wear the red tie more than any other color. It is attention-grabbing and conveys confidence!
Red for Romance
No other color is more romantic than the red, and a lot of guys simply don’t realize how easy it is to apply this to their own style. Red is the perfect color for getting romance across, and doing so doesn’t have to be nearly as difficult as a lot of people think. When you’re going for romance, you can wear red in a more bold way than you might otherwise; crimson dress shirts are perfect, for example. Wearing a red dress shirt with a black jacket and red pocket square can look kitschy if approached in the wrong manner, but can be very effective otherwise. The more work you put into romanticizing your look, the better off you’ll be in the end. Note that too much red can cause a disconnect; use it as an accent color for best results.
Wearing Red Effectively
There are a variety of things you’ll want to do in order to wear red effectively. For one, it’s best to keep the amount of red you wear to a minimal. The more red you incorporate into an ensemble, the greater the chances that clashing will occur. Go with reds that are moderately bold, avoiding bright reds; these can easily cause disconnect. Keep in mind that you shouldn’t be wearing any other ensemble element that features red, as you’ll likely cause color clashing if you take this route.
When it comes to business, darker red ties (such as cherry or burgundy) are excellent choices. They convey professionalism, but a the same time add a bit more color and a more interesting look then the “uniform looking” navy blue tie. Want to grab people’s attention? Then wear a strong color contrast of charcoal suit, white shirt, and solid bright red tie.